Trade show programs · national availability
More booth than people to work it.
A presenter for your booth. A custom message written for your company. A run schedule tailored to your goals. And the only metric that matters: qualified conversations for your team to follow up with.
Format
A scheduled floor program
Short sets on a consistent schedule, designed to maximize qualified traffic.
Built from
Your actual message
I read your one-pager, then incorporate the benefits of your service or product into a cohesive performance experience.
Measured in
Conversations handed over
The number that matters is how many people your team ends up talking to.
01 · The gap
The footprint didn’t shrink. The staffing did.
You paid for the space. You built the display. Then two people flew out to work a stand built for five, and by eleven in the morning they are talking to each other because nobody has stopped in forty minutes. Or worse, potential leads are passing through but not engaging like they could.
A booth does not have an structural problem. It has an attention problem.
02 · What you’re buying
Stop them. Hold them. Hand them over.
Stop them
Something happens at eye level that is worth breaking stride for. No microphone, no stage, no barker.
Hold them
Ninety seconds where your message is the thing that makes the moment land — not decoration around it.
Hand them over
A clean introduction to a human on your team, at the moment the person is most willing to have it.
What stopping looks like
Nobody schedules this reaction. That’s the point.
03 · The show day
What a day actually looks like.
| Before | A call, your one-pager, and the three objections your team is tired of hearing. |
| On the (half) hour | A short set at the booth edge. Repeatable, so traffic builds rather than peaks once. |
| Between | Working the aisle, pulling people in, making introductions to your staff. |
| After | What worked, what could improve, and what I would change for the next show. |
04 · The record
Where this comes from.
Years working business audiences on their feet.
Performing since eight; professionally since fourteen.
Events performed.
Corporate, association and private engagements to date.
Largest room worked.
From a dinner for eight to a full ballroom.
The skill, in a different room
Strangers. No stage. Ninety seconds.
05 · Fit
Three reasons not to hire me.
- Your booth is a 10×10 and the aisle is quiet. There isn’t room for this to work.
- You're looking for sheer volume of scans versus highly qualified leads (got for a prize draw or a roulette wheel)
- Nobody on your team is free to take a conversation when I hand one over.
06 · Questions
Questions I actually get.
It is quoted per show, because a two-day regional with a 10×20 and a week-long national with a stand team of twelve are not the same job. Tell me the show, the footprint and the days and you will have a number — and a written scope — before you commit to anything.
Yours. I read your one-pager, your objections, and the questions your team is bored of answering. Then build the set so the message is the payoff rather than an ad read at the end. All of this is developed over multiple conversations in the pre-show.
Typically six to eight short sets across a show day, on a schedule you set. Repeatable beats spectacular; a set that runs on the hour builds traffic all day. But this is one of the elements that gets discussed ahead of the show to make sure the presentation supports the overall presence.
Yes. $1M or more in liability, certificates to your show organiser on request, and I have worked enough union floors to know not to touch the rigging.
A patch of floor at the booth edge, somewhere to stand, and one person who can take an introduction. Sometimes power, sometimes a small platform, but these are questions for later.
The ask
Tell me about the show.
The show, the city, the dates, and what you are hoping people walk away understanding. You will hear back from me within one business day — from me, not an assistant.
Evan Northrup · Boston & Beyond
magic@evannorthrup.com