The notebook
I design magic shows like a playwright writes a play: slowly, and for a specific room. These notes are the thinking behind that work. Attention, misdirection, and what makes a corporate event feel written rather than rented.
Trade Show · 22 July 2026
Misdirection at the trade-show booth: how attention gets built and held
Attention at a trade show can’t be grabbed, only invited. Building a crowd worth having.
Corporate · 8 July 2026
What corporate magic costs, and what you are paying for
The second email everyone sends, answered plainly.
New notes land on the first and fifteenth of the month.
Planning something? Start at corporate events, or see the main site.