Tier one · the rented set
Most working magicians sell one show, polished by hundreds of repetitions, and rent it to your event the way a band rents you its setlist. Repetition is what makes it smooth (it is also how I could walk material onto Penn & Teller: Fool Us in October 2025 without my hands shaking prohibitively). At a corporate party, the rented set is the $2,000 end of my band: last Saturday’s show, delivered well, with your company’s ideology or your event specifics worked in. If entertainment is texture for your cocktail hour rather than the point of the night, renting is the right callTier two · the tailored set
The skeleton stays the performer’s; the flesh becomes yours. Your product turns up mid-routine. A reveal lands on your VP’s name instead of the seven of hearts. Real tailoring means a working session and rewritten scripts, not your logo dropped into the slideshow twice (we’ve all seen that version), and it prices at the middle of the band (where most of my corporate work lands).Tier three · the designed piece
At the top of the band you are not booking a show, you are commissioning one. When the Peabody Essex Museum brought me in, the piece was built from their world and could not have been performed anywhere else, which is the whole point of design. The event carries your message inside the design (commissioning sounds grand; in practice it means interviews and rewrites until the thing fits your night). Whether you need that is a fair question. An all-hands with an announcement does. A casino night does not.Before you request a quote, here’s a useful exercise. Think about the sentence you want two guests trading in the hallways afterwards. What are people remembering and thinking? If the honest answer is “that was fun,” rent the set and put the savings behind the bar. If the sentence has your product, your number or your announcement in it, buy tailoring or a commission, because a rented set cannot carry your cargo. A magician’s price follows what you are buying, not how long you are buying it for. If the room is corporate and the night has a job to do, the formats and the full $2,000 to $10,000 band are laid out at corporate events with Evan. – E. N.
Further reading: What misdirection does at a trade show booth · Keynote speaking: Hidden in Plain Sight