HIDDENHIDDEN
in Plain Sight
Designing Moments Worth Retelling
A keynote that teaches the process behind unforgettable experiences: the kind people remember and retell.
Trusted By Teams At
Your Audience Leaves With a Process They’ll Actually Use
The Principles of Moment Architecture. A working process your teams will use in their next pitch, their next product launch, or their next problem that needs solving. They won’t just hear it; they’ll experience it live on stage.
Hidden in Plain Sight:
Designing Moments Worth Retelling
An immersive keynote on the process behind experiences people can’t stop talking about
Why This Matters
The experiences people remember aren’t the expensive ones. They’re the ones that catch people off guard or show them something that was right in front of them the whole time. Those are the moments people retell, and retelling is how ideas spread.
This talk is about the craft behind moments that stick: the same invisible work that goes into a great magic trick. Your audience doesn’t only learn the theory; they experience it on stage before the curtain gets pulled back.
Evan has been doing this across stages and screens since he was a teenager. These principles come alive through real time demonstrations, fascinating case studies, and multiple moments your audience will still be talking about at dinner.
What They Take Away
Your audience walks out with a framework for creative problem-solving. The principles take hold because they explain how to navigate seemingly impossible challenges, and they cause an echo that continues long after the interaction is over.
Available Formats
- 60-Minute Keynote: Full framework + live demonstrations
- 90-Minute Extension: Framework + demos + Q&A
- Half-Day or
Full-Day Workshop: Deep dive with hands-on exercises - Custom Implementation: Built around your industry, your challenges, and your people
Pre-event consultation included with all formats.
On Stage
TEDxYouth@BeaconStreet
Corporate Event
The Craft Behind the Moments
Live Demonstration
See It In Action
Who Benefits Most
Corporate & Leadership Teams
Change how your organization communicates, launches products, and leads, with the kind of moments people actually remember and pass on.
Sales, CX & Client-Facing Teams
Build client interactions people talk about: the kind that drive repeat business, referrals, and real word-of-mouth.
Conference & Event Organizers
A keynote that wakes up the room and gives people something they actually use. The kind of session attendees keep bringing up weeks later.
From Past Events
“Members called to let me know how much they enjoyed it. Not just the show, but the personality.”
Director, Tufts University
“A huge hit.”
Eaton Vance
“The highlight of the evening.”
Boston, MA
Why Magic + Design
A well-designed magic trick isn’t actually magic. It’s architecture: a layered approach to capturing attention, building tension, and empathizing with an audience. Magicians have been working on these problems for centuries.
Evan Northrup spent two decades as a working magician, performing on Penn & Teller: Fool Us, TEDx stages, and for corporate audiences internationally. Along the way, he connected the dots: that the principles behind great magic and great business experiences are the same.
What’s Included
Pre-Event Research
We discuss what you want the talk to actually solve and how to fit it to your audience and your goals.
Customized Content
The principles told through examples and stories your audience will relate to.
Live Demonstration
Multiple moments built into the talk that bring the principles to life so they stick with your group.
Takeaway Materials
Slides, a reference guide, and optional exercises your teams can start using right away.
Q&A, Breakouts & Workshop Options
Built-in time for questions, optional breakout sessions, or a half- to full-day working session where teams apply the ideas to their own projects.
How Booking Works
Reach Out
Tell us about your event and your goals.
Strategy Call
We identify what you need as well as what format makes the most sense.
Customized Keynote
You get a talk built for your event, with demos, examples, and language that fit your people.
Ready to Create a Moment
Your Audience Won’t Forget?
It starts with a conversation.
Let’s talk about your event.
Email: magic@evannorthrup.com
Phone: 978-853-8124
Based in Boston, MA • Available for events worldwide